health
America’s Greatest Food Export
Ranch dressing has become, deservedly or not, a face of the nation during the World Cup.
TL;DR
- A viral social media post by a Swedish World Cup visitor praising ranch dressing led to widespread internet fame.
- Ranch dressing, invented by Steve Henson in the 1950s, has become America's top-selling salad dressing.
- The trend has prompted reactions from the TSA and Kraft, further amplifying its popularity.
- Ranch mania is seen as a positive phenomenon, combining popular internet elements like influencers and food opinions.
- The condiment's success is attributed to its deliciousness, effective marketing by companies, and its association with American culture.
- Ranch dressing's popularity outside the U.S. is limited due to market logistics, making its international appeal a "prosaic tragedy" of the global food system.
- The current international enthusiasm for ranch dressing serves as a feel-good narrative, showcasing a positive aspect of American culture to the world.