sports
From 5,000 followers to over a million: New Zealand World Cup player Tim Payne finds social media fame
Tim Payne identified as least-known player by Argentinian influencer
TL;DR
- Argentinian influencer El Scarso initiated a campaign to make New Zealand's Tim Payne a World Cup 'hero'.
- Payne was identified as the least-known player based on his low social media following.
- Payne's Instagram followers increased from around 4,700 to over a million.
- A song has been created in Spanish supporting Payne, featuring the phrase 'no Payne, no gain'.
- Payne, who plays for Wellington Phoenix, thanked the influencer and fans for the 'crazy' attention.
- New Zealand is participating in its third World Cup and has yet to win a match.