tech
CNBC Sport: Media 'upfront' advertising presentations have become an NFL showcase
Almost every media company showcasing its programming to advertisers in New York City next week will tout NFL programming as the centerpiece of their offerings.
TL;DR
- Media companies are preparing for their annual advertising upfronts in New York City, with the NFL as a key selling point.
- NBCUniversal, Fox, Amazon, Disney, Netflix, and YouTube will all be showcasing their NFL programming.
- Warner Bros. Discovery is noted as an exception due to its impending merger with Paramount Skydance.
- The NFL plans to announce its 2026 schedule next week, with a potential increase in broadcast footprint.
- Disney's ESPN will broadcast the Super Bowl for the first time, with a simulcast on ABC.
- ESPN's digital subscription service shows growth, though the sports segment's operating income is expected to decline.
- Netflix and YouTube are emphasizing their growing influence in sports and live programming with NFL games.
- Netflix is expected to broadcast specific games, including the Week 1 Australia game and a Thanksgiving Eve game, and aims to renew its Christmas Day game deal.