tech
Ben Affleck sells his AI postproduction startup to Netflix
Announcing the InterPositive deal, the actor says he was moved from being scared of the technology to embracing it
TL;DR
- Netflix has acquired Ben Affleck's AI postproduction startup, InterPositive.
- Affleck's initial fear of AI has shifted to embracing its potential as a meaningful innovation.
- InterPositive's tools focus on post-production assistance, such as reframing shots and adjusting lighting, rather than video generation.
- The tools are trained on a production's own footage and designed to preserve creative intent.
- Ben Affleck will join Netflix as a senior advisor following the acquisition.
- The media industry is increasingly adopting AI for content creation, a shift from earlier concerns.
- Disney has also shown a willingness to collaborate with AI companies like OpenAI.