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Backlash against ‘blatant’ Asian stereotype in The Devil Wears Prada 2

A social media clip released before the film hits cinemas, which introduces new character Jin Chao, has been greeted with furious reactions online

Backlash against ‘blatant’ Asian stereotype in The Devil Wears Prada 2

TL;DR

  • A promotional clip for 'The Devil Wears Prada 2' has caused a major online backlash.
  • The character Jin Chao is accused of being a blatant anti-Asian racist stereotype.
  • Criticisms include the character's dowdy clothing, academic recital, and name.
  • The character's appearance and dialogue are seen as playing into the 'nerdy bookworm' stereotype.
  • Concerns were also raised about the character's name sounding close to a racist slur.
  • The sequel is scheduled for release on April 30 in China and May 1 in the US and UK.
  • The film has previously faced criticism for a brand partnership with Starbucks.