health
Lure of being a social media chef means youngsters forgoing classic training, Michelin star cook warns
Industry figures say that going viral is no replacement for the classic route of apprenticeships and competitions

TL;DR
- Social media cooking videos are popular, with many people, including celebrities, sharing recipes online.
- Industry figures suggest that the rise of social media chefs may be causing young individuals to forgo formal training at catering colleges.
- Chef Will Murray believes social media cooking content can sometimes distort reality and set unrealistic expectations for aspiring cooks.
- Apprenticeship programs are reportedly struggling to attract young talent, with cooking not being unique in this challenge.
- Competitions like the San Pellegrino academy and the Roux scholarship are seen as vital for forging culinary skills and providing high-pressure training.
- Harrison Brockington won the Roux scholarship with a "Surf & Turf" dish, earning him a three-month apprenticeship at a three-star Michelin restaurant.
- Emily Roux emphasizes that competitions test skills in real-life, high-pressure environments and offer valuable life lessons.
- MasterChef judges Anna Haugh and Grace Dent have criticized the proliferation of unrealistic cooking videos on platforms like TikTok.