tech
What does loneliness smell like? Inside the strangely soothing world of fragrance TikTok
Perfume obsessives are making online fragrance mood boards for everything from ‘having a fight with your parents’ to ‘looking at old photos’. It’s both nostalgic and comforting
TL;DR
- TikTok users are creating 'fragrance mood boards' by assigning scent profiles to abstract concepts and memories.
- These trend often uses slowed-down versions of Robert Miles’s 'Children' and focuses on adolescent nostalgia.
- Scents are assigned to experiences like loneliness, fights with parents, and even fictional characters.
- The trend leverages the scientific link between smell and memory.
- These posts are seen as a comforting reprieve from other online content.
- The creator suggests scents could be used strategically for personal interactions.