tech
Bumble drops women-first chat rule as dating apps seek engagement boost
Since Bumble’s launch in 2014, only women could initiate conversations in heterosexual matches on the app
TL;DR
- Bumble will now allow either person in a match to send the first message.
- This policy change drops the defining women-first messaging rule implemented in 2014.
- The move is a response to user fatigue with dating apps and slowing growth in the industry.
- Tests in Canada showed higher chat initiation rates and more mutual conversations after the change.
- The reply window for matches is being extended from 24 hours to 72 hours.
- The changes are driven by user demand for more flexibility and connection opportunities.
- Both Bumble and Match Group have reported disappointing financial results recently.