economy
The surprising boom in blouge wine: ‘It’s for 5pm, in the sun’
Literally a mix of white (blanc) and red (rouge) grapes, the light, fresh tipple is popping up in bars around the world. Move over rosé and orange wine ...
TL;DR
- Blouge wine is made by blending white and red grape juices or co-fermenting them.
- It is characterized as a light, fresh, and juicy wine, often served chilled.
- The trend is emerging in response to consumer demand for new and innovative wine styles.
- Natural wine bars and younger drinkers are key demographics driving the popularity of blouge.
- Blouge offers an accessible entry point into wine, similar to beer or cocktails.
- The creation of blouge is not entirely new, with historical precedents in blended wines.
- The rise of blouge coincides with a general shift towards lighter-bodied and chilled red wines.