economy
Memory crisis hits such extremes that 'even Apple can't be safe'
Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.

TL;DR
- Apple is expected to raise prices.
- This is a rare step for the company.
- The price increase is due to an "unsustainable" memory shortage.
- CEO Tim Cook commented on the shortage.