economy

US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived

Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’t

US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived

TL;DR

  • Companies that maintained DEI policies did not suffer financially compared to those that did not.
  • This finding emerged even after a Trump executive order targeting DEI initiatives.
  • The results challenge the 'go woke, go broke' rhetoric often applied to DEI programs.
  • The research indicates that DEI programs can be sustained without negative financial consequences.

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