Not just love, actually: why romance fiction is booming

From Emily Henry to Rebecca Yarros and Alison Espach’s The Wedding People – romance has dominated the book charts this year. So why is it still dismissed by critics?

Not just love, actually: why romance fiction is booming

TL;DR

  • The 'lipstick index' notes a rise in lipstick sales during times of global uncertainty and economic downturns.
  • Sales of romantic fiction also increase during crises, mirroring the 'lipstick index' trend.
  • Romantic fiction, even when dismissed, tackles significant themes like chronic illness, social issues, and trauma.
  • Contemporary romance authors are exploring diverse narratives and subjects, including queer romance.
  • The genre's appeal lies in its ability to offer hope, connection, and a satisfying resolution, providing a contrast to the complexities of real life.
  • Romantic novels encourage readers to notice beauty and connection in everyday life, fostering a sense of happiness and well-being.