tech
The inexorable rise of voice notes: ‘I’m thinking of you
Britons now send an average of 58 hours’ worth of these messages a year. But what about the recipients who are experiencing ‘voice note fatigue’?
TL;DR
- Voice notes are audio recordings sent in lieu of text messages, not a response to an unanswered phone call.
- 73% of people love recording voice notes, but 62% of recipients experience 'voice note fatigue'.
- Average voice note length is 95 seconds, with some recorded messages exceeding 10 minutes.
- Etiquette expert Debrett's advises keeping voice notes under two minutes and to the point.
- Voice notes are considered a 'Gen Z thing' and are linked to narcissism and fear of interaction.
- Heineken is running a campaign to encourage in-person communication over voice notes, linking real-life meetings to drinking beer.