sports
'We bring in hungry, humble players': How Cesc Fàbregas is leading the incredible rise of Como
The tiny Italian club are flying high with the help of the former Arsenal player, ambitious owners and a scouting guru inspired by Football Manager
TL;DR
- Como 1907, bought by the Indonesian Djarum Group in 2019, has risen from Serie D to Serie A contention under head coach Cesc Fàbregas.
- Fàbregas employs an innovative 4-2-3-1 formation with high possession and pressing, complemented by a mean defence and high scoring rate.
- The club is attracting sell-out crowds to its unique waterside stadium, blending football with hospitality and premium experiences.
- Recruitment is data-driven, with a team led by Barend Verkerk, who was inspired by Football Manager in his youth.
- Como aims to be a 'multi-club servicing model,' offering its learnings in areas like data analytics and player behaviour to other organizations.
- The club is also developing its brand through fashion collaborations and premium tourist packages.
- Despite recent financial losses, the owners aspire for profitability within two years and are committed to respecting the club's core fans and local culture.