travel

Tourists on pastry quest overrun scenic spot in Italian mountains

Alpine communities hit out after influencer videos draw huge queues to Friedrich August refuge in Dolomites

Tourists on pastry quest overrun scenic spot in Italian mountains

TL;DR

  • Hundreds of people visited the Friedrich August refuge in the Italian Dolomites seeking *krapfen* pastries after they were promoted by food bloggers.
  • The pastry quest resulted in massive queues and a 'chaotic' situation at the mountain refuge.
  • Refuge workers and mountain community associations are blaming influencers and social media algorithms for creating overtourism.
  • Critics argue that image-driven tourism erodes the spirit of the mountains and prioritizes selfies over respect for the environment.
  • Similar instances of influencer-driven overtourism have been reported in other Italian mountain resorts.