health
Bran flakes could be classed as junk food under new healthy eating guidelines
UK government wants to update rules to include naturally occurring ‘free sugars’ when determining what is unhealthy
TL;DR
- Bran flakes may be reclassified as junk food under new UK government reforms for healthy eating.
- The proposed changes aim to include naturally occurring 'free sugars' when determining if a food is healthy or unhealthy.
- Kellanova (formerly Kellogg Company) argues that the new plans could negatively impact food companies' efforts to encourage healthier choices, despite reformulations reducing sugar and salt.
- The government states the new model updates outdated rules to reflect current dietary advice and focuses on 'free sugars' and fiber.
- These reforms are part of a broader initiative to restrict junk food advertising and promotion to support healthier childhoods.
- Previous concerns about high sugar levels in popular cereals, including Kellogg's All Bran, Bran Flakes, and Special K, were raised in a 2009 survey.