economy
Making a splash: demand for raw and ‘brewed’ milk growing in UK
Farmers and delivery firms launch new options for those seeking alternative to traditionally pasteurised product
TL;DR
- Demand for raw milk is growing in the UK, especially among younger consumers.
- Raw milk is seen as a more natural, less processed alternative to pasteurised milk.
- Health authorities warn raw milk can carry harmful bacteria and pose risks to vulnerable groups.
- Companies are launching 'brewed milk' as a regulated alternative to raw milk, using a lower-temperature pasteurisation.
- Mossgiel Organic Dairy offers 'brewed milk' as an answer to consumer curiosity, citing flavour and transparency.
- Fen Farm Dairy reported a 32% increase in raw milk sales year-on-year.
- The rise in demand is attributed to health and fitness trends and a move away from ultra-processed foods.