Here's who is spending money on AI subscriptions, and how much they cost

TL;DR

The percentage of U.S. households paying for generative AI subscriptions has increased by approximately 155% compared to the previous year.
Only about 2% of all U.S. households spend money on generative AI tools, with many subscribers being from upper-income brackets.
Subscribers tend to remain with their AI tool plans for an average of seven months, suggesting they find ongoing value.
The majority of households paying for AI subscriptions spend around $20 per month.
Spending on AI subscriptions is significantly lower than spending on streaming services (2% vs. 25% of U.S. consumers) and sports betting apps (2% vs. 5% of U.S. households).

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