Disney deal with TikTok will let people use Marvel, Pixar, Star Wars characters to make videos

TL;DR

Disney and TikTok have formed a global partnership allowing creators to use Disney characters in videos.
Content featuring characters from Marvel, Pixar, and Star Wars will be shared on TikTok and Disney+'s Vert vertical video feed.
A pilot program for this initiative will roll out in the coming months.
Disney sees this as an opportunity to expand its audience and engage younger viewers, particularly Gen Alpha.
The deal could also benefit TikTok by providing access to content from a major entertainment brand.

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