tech
After Ferrari Luce backlash, Lamborghini CEO says canceling its own EV was the right choice
Lamborghini CEO said the automaker's decision to kill its EV to focus on plug-in hybrid electric vehicles was "the right way to go" for his company.
TL;DR
- Ferrari unveiled its first all-electric vehicle, the Luce, in Rome in May 2026, facing criticism and investor backlash.
- Lamborghini CEO Stephan Winkelmann defended his company's decision to focus on plug-in hybrid electric vehicles over fully electric ones.
- Winkelmann stated that the "acceptance curve [of EVs] for our type of customers is not increasing" and that Lamborghini moved away from full-electric cars.
- Ferrari's shares fell after the Luce unveiling, with analysts citing "design hate" and disappointment among fans.
- The Ferrari Luce was designed by Jony Ive and features a minimalistic interior with screens and a distinct exterior, differing from traditional Ferrari aesthetics.
- Former Ferrari executive Luca di Montezemolo and Italian Deputy Prime Minister Matteo Salvini also criticized the Luce.