AI adoption will play a greater role deciding next year's winners and losers. Here's why

More investors are casting an eye toward non-tech companies.

AI adoption will play a greater role deciding next year's winners and losers. Here's why

TL;DR

  • AI adoption is expected to be a key factor in stock market performance in 2026.
  • While AI enablers (chipmakers, cloud providers) are expected to remain strong, investors are increasingly looking at non-tech companies that are adopting AI.
  • AI integration is anticipated to drive productivity improvements and potential earnings growth for companies.
  • Goldman Sachs forecasts AI-driven productivity benefits will boost S&P 500 earnings growth.
  • Cyclical sectors like industrials, materials, and consumer discretionary are likely to benefit the most.
  • Concerns exist about potential job market weakening due to AI adoption, which could impact consumption.
  • Big banks and pharmaceuticals are identified as other sectors that could benefit from AI adoption.