tech

‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion

Our favourite music, clothes and books used to be markers of individuality – but the algorithm has made us all sheep. Meet the style rebels fighting back

‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion

TL;DR

  • Algorithms have homogenized personal taste in music, clothing, and books.
  • Individual identity is being eroded by algorithmic influence.
  • A counter-movement of 'style rebels' is emerging to resist conformity.