tech
Is the UK falling out of love with social media?
Ofcom data points to more passive consumption amid changes to apps and fears about mental health and past posts
TL;DR
- UK adults' active social media participation has dropped from 61% in 2024 to 49%.
- The shift is driven by the rise of passive consumption on platforms like TikTok and Instagram's Reels.
- Concerns about mental health impacts and excessive screen time are contributing factors.
- Fear of past posts resurfacing and causing future problems is also a significant reason for reduced posting.
- Despite reduced posting, overall time spent online is increasing, with AI tool usage rising among Britons.