economy
Move over, seltzer. Non-carbonated drinks are taking the spotlight
Non-carbonated alcoholic drinks like Surfside and BeatBox are stealing "share of throat" from hard seltzers, particularly among Gen Z.
TL;DR
- Sales of flavored seltzers have declined, with a shift towards non-carbonated drinks in both alcoholic and non-alcoholic categories.
- Generation Z is a driving force behind this trend, showing a preference for beverages without bubbles.
- In the alcoholic beverage market, ready-to-drink premixed cocktails are experiencing significant volume growth, outpacing malt-based hard seltzers.
- Brands like Surfside, a hard iced tea, have seen meteoric success by offering non-carbonated options.
- On the non-alcoholic side, brands like Celsius are expanding their fizz-free lines to cater to consumer demand for wellness and a smoother taste experience.
- Aluminum cans are increasingly being used for non-carbonated drinks, with Liquid Death credited for popularizing the format for still beverages.