tech
The Trouble With Trying to Turn Viral Videos Into Blockbusters
The film industry is starting to see Reddit and YouTube as gold mines, but those platforms won’t save Hollywood on their own.
TL;DR
- Hollywood is shifting its view of internet-born talent, moving from initial skepticism to active pursuit.
- Recent box office successes like "Backrooms," "Obsession," and "Iron Lung" have demonstrated the commercial viability of content created by online filmmakers.
- Numerous projects with online roots, such as "Siren Head," "Cartoon Cat," "Seasons," and "The Mandela Catalogue," are now in development as feature films.
- The success of these projects has led to increased industry interest and investment in digital creators and platforms like YouTube and Reddit.
- There is debate within the industry about whether this is a fundamental shift or a temporary "gold rush" driven by recent hits.