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SUV buyers undeterred by warnings of risk to pedestrians, UK study finds

Exclusive: Research suggests financial penalties necessary if number of large vehicles on roads is to be reduced

SUV buyers undeterred by warnings of risk to pedestrians, UK study finds

TL;DR

  • Drivers informed about the safety risks of SUVs to pedestrians and cyclists are unlikely to be deterred from purchasing one.
  • A study involving over 2,000 UK participants showed that warnings about increased fatality risk did not significantly impact buying intentions.
  • Even among those who stated road user safety was an important factor, the majority still planned to buy an SUV.
  • Researchers suggest financial penalties may be necessary for governments to reduce the number of large vehicles on roads.
  • SUVs and oversized domestic vehicles are inherently more dangerous to pedestrians and cyclists due to their higher and blunter fronts.
  • A meta-study found adults struck by SUVs were 44% more likely to be killed than if hit by a smaller car, with this risk rising to 82% for children.
  • Some cities, like Paris, have implemented measures such as tripling parking charges for SUVs, and Transport for London is considering extra charges.