tech
Apple bears are proven wrong yet again as iPhone defies the China slump narrative
Memory shortages. Way behind on AI. Tariff troubles. None of that seems to matter to Apple.
TL;DR
- iPhone sales in China increased by 23% in the first nine weeks of 2026, bucking a 4% decline in the overall smartphone market.
- Apple's success in China is attributed to stable pricing, while competitors faced increased memory costs.
- The company has secured long-term memory contracts at favorable prices and benefits from its large supplier relationships.
- A partnership with Google's Gemini AI will power Apple's AI features, including Siri, for an estimated annual fee of $1 billion.
- Apple proactively addressed tariff concerns by committing billions to U.S. manufacturing.
- The author reiterates a 'own, don't trade' stance on Apple, with a price target of $300 per share.