economy
Analysts name 'positive surprises' for BTS parent company Hybe with double-digit upside
The strength of demand for BTS's forthcoming world tour is one such positive, analysts said.

TL;DR
- HSBC raised its target price for Hybe to 500,000 won ($332) from 420,000 won, maintaining a 'buy' rating.
- Positive surprises for Hybe include the strong demand for BTS's forthcoming world tour, with estimated audience numbers increased and ticket prices raised.
- HSBC predicts 18% operating profit growth in 2027 due to BTS shows and interest in rookie artists like Cortis and Katseye.
- Hybe's expansion into global pop music through groups like Katseye is expected to provide valuable experience and efficient cost management.
- Despite Hybe's stock falling 15% on Monday after a BTS concert drew approximately 100,000 people (short of a 260,000 forecast), analysts like HSBC and CGS International retain positive ratings and price targets.