Why college sticker prices stay high while most families pay far less

You find a college you like, click to the tuition page and see a number that can make a family wince. For most first-year students, it is not the price they will actually pay.

Why college sticker prices stay high while most families pay far less

TL;DR

  • College tuition pages often display high numbers that can deter families.
  • The sticker price of tuition is not typically what most first-year students end up paying.
  • There is a discrepancy between the advertised cost and the actual amount paid for college.