tech
Instagram TV app coming to Amazon Fire streaming device
Meta said Tuesday that it will begin testing its Instagram for TV app in the U.S. via Amazon's Fire TV streaming devices.
TL;DR
- Instagram is testing an app for Amazon Fire TV devices to bring Reels short-form videos to larger screens.
- The new app aims to position Instagram as a major video platform beyond smartphones, competing with TikTok and YouTube.
- Reels videos on the TV app will remain vertical and be three minutes or less in length.
- Videos will be organized into channels based on specific interests like sports, music, and travel.
- The app will adhere to broad audience content standards, filtering out mature themes.
- Meta plans to expand the TV app to other device makers and will consider monetization in the future.