politics
AI deepfake election advertising laws vary state by state: What to know
As the 2026 election season heads into general election matchups, each U.S. state has its own unique laws about how candidates can advertise using artificial intelligence-created imagery.
TL;DR
- AI-created advertisements are gaining traction in the 2026 election season.
- Examples include AI-generated videos of public figures and deepfakes of politicians.
- AI deepfakes can attract attention but may confuse voters.
- States are independently developing laws to regulate AI-generated election advertisements.
- There is currently no national federal regulation on this matter.