Ignore the snobbery and get into blended whisky
Single malt prices soar, but scotch should be fun and affordable
TL;DR
- Robert Burns' poem about haggis encourages a sensuous appreciation of food, contrasting with the growing snobbery around Scotch whisky.
- Single malt Scotch, once underappreciated, is now a luxury item with inflated prices and elaborate marketing.
- A counter-trend aims to make Scotch fun and affordable again, promoting independent bottlers and blended whiskies.
- Independent bottlers were instrumental in creating demand for single malts historically.
- Blended whiskies, once revered, are seeing a revival with brands like Compass Box challenging the 'luxury' perception.
- Scotch can be enjoyed thoughtfully or casually, through drinking it neat, in cocktails, or mixed with other beverages.