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‘The kids were right’: 30 years of Pokémon, from school-wide bans to multimillion-dollar trading cards

Pokémon outlived the moral panic of its early days in Australia and its staying power has proved that simple joy can cross borders

‘The kids were right’: 30 years of Pokémon, from school-wide bans to multimillion-dollar trading cards

TL;DR

  • Cheez TV, a popular Australian children's breakfast show, introduced Pokémon to the country in 1998.
  • The Pokémon craze led to a moral panic in the Australian media, with concerns about witchcraft, violence, and addiction.
  • Schools implemented bans on Pokémon trading cards, leading to protests and debates.
  • Despite negative reactions, Pokémon fostered community and cross-cultural connections among children.
  • Pokémon has become the largest media franchise in the world, celebrated for its emphasis on simple joys and uniting people.