economy
McDonald's Unveils New Global Growth Strategy to Win Over Diners as Competition Rises
McDonald's new growth plan comes as inflation and high gas prices mean restaurants are competing for a smaller pool of customers.
TL;DR
- McDonald's launched its new global growth strategy, "McDonald's > NEXT," to boost its position against rivals and economic challenges.
- The strategy's four pillars are new restaurant design, improved food and drink quality, consumer-led innovation, and better customer service.
- The company aims to elevate taste and quality through menu innovation, particularly in chicken offerings, and by "co-creating" with customers.
- New restaurant designs will feature a recognizable look and improved back-end systems for kitchen operations.
- McDonald's is testing automated order taking and aims to "redefine hospitality" through enhanced customer service training.