The rise of ‘beef days’: why even meat lovers are cutting back
Inspired by YouTube creators, some people are limiting beef to a handful of ‘feast days’ a year to cut their climate impact

TL;DR
- The 'beef days' phenomenon, inspired by YouTube's vlogbrothers, involves eating beef only a few times a year.
- John Green introduced the concept to reduce the environmental impact of beef consumption, citing deforestation and global heating.
- Vlad Luca adopted 'beef days' as a way to enjoy beef while minimizing his contribution to the industry's environmental footprint.
- This approach is seen as a more realistic and less intimidating alternative to complete vegetarianism.
- Beef is a significant contributor to the UK's agricultural output, but households also waste substantial amounts of meat.
- Shifting diets towards lower-impact proteins can reduce pollution and free up land.