Third-Party App Developers in UK Sue Apple for $2.7 Billion Over Tracking Restrictions
Thousands of app developers claim the company subjects them to tracking rules that are tougher than those that apply to Apple's own ad operations.
TL;DR
- Thousands of British app developers are suing Apple for $2.7 billion.
- The lawsuit alleges that Apple's App Tracking Transparency (ATT) framework is unfair and harms businesses.
- Developers claim the ATT framework imposes stricter tracking rules on third-party apps compared to Apple's own ad operations.
- The ATT framework, implemented in 2021, requires user consent for tracking and data sharing by third-party apps.
- The framework presents a pop-up box asking users to permit or deny app tracking.