economy
Ferrari Luce: Polarizing EV becomes a $40 million collector’s item
The auction of the Luce comes nearly three months after Ferrari unveiled its first fully electric car, which was priced at 550,000 euros (roughly $640,000).
TL;DR
- Ferrari's first fully electric vehicle, a personalized Luce model, sold for $40 million at auction.
- The sale broke auction records for a new car, despite initial market skepticism and negative reactions to the EV's design.
- The proceeds from the auction will be donated to Ferrari's foundation for educational programs.
- Ferrari's 'tailor made' program allows for exclusive customization of vehicles.
- The electric Luce was unveiled three months prior and priced at approximately $640,000.
- Ferrari CEO Benedetto Vigna expressed confidence in customer interest for the electric model.
- Ferrari recently raised its full-year guidance due to strong personalization demand.