tech
Sony hikes PS5 prices by up to $150 citing 'pressures' in global economy
Sony, like other console makers, is contending with surging memory chip prices which have forced the company to raise prices.
TL;DR
- Sony is raising prices on its flagship PlayStation 5 consoles, with hikes of up to $150.
- The price increases are attributed to 'pressures in the global economic landscape' and a surge in memory prices.
- The PS5 disc edition will rise to $649.99 in the U.S., the digital edition to $599.99, and the PS5 Pro to $899.99.
- The price hikes will take effect on April 2.
- Sony is also raising prices in the U.K. and Europe, with a £90 increase in the U.K.
- Analysts suggest this move is to protect Sony's hardware margins due to rising component costs.
- Sony aims to mitigate memory cost impact by focusing on monetizing its existing PS5 user base and expanding software/network services.
- Potential future price pressure is also noted due to the war in the Middle East.