666 bus to Hel back in business, as firm resurrects doomed Polish tourist route

TL;DR

The bus route numbered 666, which travels from Kraków to the resort town of Hel on Poland's Baltic coast, has returned.
The route's number gained notoriety due to the similarity of 'Hel' to the English word 'hell', and 666 being known as the number of the beast.
Local operator PKS Gdynia changed the number to 669 three years ago following objections from Poland's conservative Catholic population.
German company FlixBus has now launched a seasonal 'Route 666' from Kraków to Hel, operating through the summer.
FlixBus's managing director, Michał Leman, admitted the number was chosen deliberately for its recognition and marketing value.
The company stated the route addresses a need for direct connections to the popular Hel Peninsula, especially during peak season.
The town's name 'Hel' is linguistically traced back to old Germanic words related to the landscape, not the underworld.

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