Nike shares move higher on big insider purchases by CEO Elliott Hill, director Tim Cook after down year
The retailer's insiders picked up shares near the end of a rough year.
TL;DR
- Nike insiders bought shares as the company faced a challenging market year.
- Nike's stock has fallen approximately 19% in 2025, marking its fourth straight down year.
- Apple CEO Tim Cook, a Nike director, increased his stake by about 90% with a purchase of 50,000 shares.
- Board member Robert Holmes Swan and Nike CEO Elliott Hill also bought shares.
- The company has experienced weak sales in China and faced tariff issues.
- Analysts have a generally optimistic outlook, with an average buy rating and a price target suggesting a potential 21% rise.
- Nike's stock has lost nearly half its value over the past three years.