tech
How Rakuten built a tech empire by breaking the rules
Rakuten founder Mickey Mikitani reflects on building one of Japan’s most influential tech companies — and why he continues to make bold bets on telecom, AI and global growth.
TL;DR
- Rakuten started as an online marketplace with early belief in the internet's business potential.
- The company has expanded into e-commerce, fintech, telecom, and digital services.
- CEO Mickey Mikitani championed making English the company's common language.
- Rakuten challenged entrenched mobile players in Japan.
- The company is now focusing on artificial intelligence and long-term investment.
- Mikitani shares his vision for the future of Japanese entrepreneurship through Rakuten.