economy

Software engineer quit a $250,000 job to open a matcha cafe in Manhattan: 'I wanted purpose and meaning'

Michelle Yeung walked away from a lucrative software engineering career to open a matcha cafe on Manhattan's Lower East Side.

Software engineer quit a $250,000 job to open a matcha cafe in Manhattan: 'I wanted purpose and meaning'

TL;DR

  • Michelle Yeung transitioned from a $250,000 software engineering job to opening a matcha cafe called Matcha House.
  • The decision was driven by a desire for purpose and meaning, feeling disconnected from her previous "fake work."
  • Yeung undertook extensive preparation, including researching matcha in Japan and working at Starbucks.
  • Opening Matcha House involved significant personal investment, overcoming contractor issues, and relying on friends for help.
  • Despite a drastic reduction in salary and long working hours, Yeung finds her current work more fulfilling.
  • Matcha House is expected to be profitable in its first year, with Yeung reinvesting profits for business expansion.
  • Her personal expenses have been significantly reduced to accommodate her new financial reality.