College sports lobbying surges over NIL legislation

A larger force than the billion-dollar college football season is pushing Congress closer to setting national criteria for the name, image and likeness system that defines how schools can pay players directly: lobbying.

College sports lobbying surges over NIL legislation

TL;DR

  • Lobbying is pushing Congress closer to setting national criteria for NIL.
  • The NIL system allows schools to pay players directly.
  • Lobbying's influence is greater than the billion-dollar college football season in this regard.