tech
OpenAI Revamps Shopping Experience in ChatGPT After Struggling with Instant Checkout Offering
OpenAI said the new experience will make it easier for users to find and compare products.
TL;DR
- OpenAI is launching a new shopping experience in ChatGPT focused on product discovery and comparison.
- Users can find products by uploading images, describing items, and setting criteria like budget and preferences.
- ChatGPT will provide more visual and comparable product results.
- This update moves away from the 'Instant Checkout' feature, which struggled with transaction complexities.
- Merchants can now share product feeds and promotions to be fully represented in ChatGPT.
- Retailers like Target, Sephora, and Nordstrom are supporting the new product discovery experience.
- Deeper integrations are available through custom apps within ChatGPT.
- Walmart has launched an in-app ChatGPT service for linking, loyalty, and payments.
- Shopify is upgrading its shopping experience in ChatGPT, allowing merchants to connect storefronts and complete purchases via an in-app browser.
- Shopify is also introducing Agentic Plan for merchants without storefronts to surface products across platforms.