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Why is Drake barking like a dog? Six things you need to know about the rapper’s midlife pivot

There’s a lot to unpack as this proud son of Toronto closes in on 40 – from his gambling to his very public dates. Here goes!

Why is Drake barking like a dog? Six things you need to know about the rapper’s midlife pivot

TL;DR

  • Drake participated in a speed-dating show on the live-streaming platform Kick, featuring OnlyFans models, as part of a format called the '20-v-1 challenge'.
  • He has a significant partnership with the crypto-gambling platform Stake, reportedly worth $100m a year, and drives traffic by live-streaming himself gambling and performing stunts.
  • Drake has been associating with younger influencers like Adin Ross and Kai Cenat, even delivering an address to Kai Cenat's Streamer University bootcamp.
  • Critics suggest his recent activities, including associations with the manosphere and provocative online posts, are tarnishing his legacy.
  • The rapper's upcoming 40th birthday and a recent public feud with Kendrick Lamar have also been linked to his current career choices.
  • Some interpret Drake's shift as a strategic move to adapt to the changing media landscape, where distinctions between celebrities and streamers are blurred, positioning him ahead of the curve.