tech
'Grandma hobbies': why jigsaw puzzles might be this summer’s hottest activity
From maximalist pizzas to retro beaches, Piecework brings jigsaw puzzles with an art book flair to gen Z’s homes
TL;DR
- Gen Z is showing a growing interest in 'grandma hobbies' like jigsaw puzzles, crocheting, and birdwatching.
- Piecework, a puzzle brand, has gained popularity among Gen Z for its eclectic and artful puzzle designs, featuring themes from food to retro scenes.
- The brand's founders, Rachel Hochhauser and Jena Wolfe, focused on design to create puzzles that could serve as stylish home decor.
- Piecework's success has led to collaborations with magazines and brands, and its expansion into home goods and acquisitions.
- The appeal of these hobbies lies in their ability to offer a wholesome, offline activity that fosters connection and fulfillment, contrasting with excessive screen time.