tech
Is Gen Z Really Saving Hollywood?
There’s a more complicated reality beneath the cheery headlines.
TL;DR
- Trade publications and mainstream outlets have reported that Gen Z is driving cinema attendance and saving American film.
- A Fandango report indicated high theater attendance among Gen Z, but the survey pool was skewed towards movie enthusiasts.
- Other surveys from Pew and Gallup show lower attendance figures and a significant decrease in moviegoing frequency for young adults compared to previous generations.
- The overall moviegoing population has shrunk, with more people staying home and attending fewer movies per capita.
- Cinemas are adapting by diversifying offerings beyond films to attract audiences, including activities like trivia, bingo, and even axe-throwing.