tech

Here's an unusual AI play for 2026: Glasses

Eyewear stock Warby Parker has room to run and offers exposure to the AI trade, according to Piper Sandler. The firm will roll out its AI glasses next year.

Here's an unusual AI play for 2026: Glasses

TL;DR

  • Piper Sandler initiated an overweight rating on Warby Parker, raising its price target to $32.
  • Warby Parker plans to launch AI-enabled glasses next year in partnership with Google and Samsung.
  • The new AI glasses are expected to be a significant tool for customer acquisition.
  • Demand for AI glasses is projected to grow significantly over the next decade.
  • Piper Sandler forecasts Warby Parker could sell millions of AI frames within the first three years of launch.
  • The company's smart glasses are projected to capture 30% of prescription lens sales in 2026.