economy
Millennials spend $252 on an average date, BMO finds
Dating costs are rising faster than inflation, pushing many Americans to go on fewer dates, choose cheaper plans or skip dating altogether.
TL;DR
- The average cost of a date in America is $189, including transportation, preparation, and the date itself.
- Millennials report the highest average cost per date at $252, followed by Gen Z at $205.
- Dating costs have risen faster than general inflation, a phenomenon dubbed 'date-flation'.
- Half of Americans who date have gone on fewer dates or chosen less expensive activities due to rising costs.
- Economic uncertainty is leading some to rely on more traditional gender roles regarding payment on dates.
- Social media algorithms may be reinforcing extreme and polarizing views on dating and finances.