Story
July 1, 2026
Saudi Arabia's Public Investment Fund to Cease Funding LIV Golf After 2026 Season
Saudi Arabia's Public Investment Fund (PIF) has announced it will stop funding the LIV Golf league after the 2026 season. The decision comes as the PIF reprioritizes its spending, stating the large investment is no longer consistent with its current strategy.
Saudi Arabia’s decision to cut off funding for LIV Golf after the 2026 season has united conservative and liberal outlets on one point: the league’s survival is now in serious doubt. Where they diverge is on why this outcome matters and what it reveals about Saudi “sportswashing,” return on investment, and the future of pro golf.
Conservative-leaning coverage frames the pullout as the unsurprising end of an experiment fueled by “an obscene sum of money” from the Saudi Public Investment Fund (PIF), which never produced a meaningful return.1 Fox’s OutKick characterizes the move as an “inevitable outcome” once even a $1 trillion fund decided it could “no longer justify” LIV’s burn rate, with reported net spending averaging $100 million per month in 2024–25 and cumulative outlays projected to hit $6 billion by the end of 2026.1 That camp emphasizes PIF’s own language that the “substantial investment required… is no longer consistent with the current phase of PIF’s investment strategy,” citing shifting “macro dynamics” and geopolitical pressures as key drivers.1
Liberal-leaning reporting by CNBC highlights different vulnerabilities: heavy operating losses, weak TV ratings, and expiring star-player contracts.2 LIV’s non-U.S. operations reportedly lost nearly $600 million in 2024, and while the league has stitched together new broadcast deals with Fox, DAZN, and others, its ratings “have lagged behind the more established PGA Tour.”2 CNBC stresses that a committee of independent directors is now scrambling to find “strategic alternatives” and new investors as PIF walks away, with the league’s future complicated by the still-unconsummated merger framework with the PGA Tour.2
Similarities and differences
Both perspectives agree LIV is entering an existential crisis once its primary backer exits. Both note the board’s formation of a committee to explore options and acknowledge PIF’s strategic pivot. Yet conservatives foreground fiscal and geopolitical prudence, effectively reading the move as a rational end to a failed market disruption. Liberals focus on commercial underperformance, contract risk, and governance uncertainty, viewing the saga as a cautionary tale about relying on sovereign wealth as a bottomless ATM for a controversial sports venture.